‘We have set the standard in discreet, selective and personalised introductions.’The firm, or ‘niche introduction agency for attractive professionals’ as it described itself, even offered a special service for the over-40s and the company boasted it had been featured in glossy magazines including Grazia and Cosmopolitan.It also claimed that all its consultants, as staff were called, were trained in neuro-linguistic programming, or NLP – a psychotherapy technique based on the connection between neurological processes and language – and this technique was used when potential members were interviewed.Feeling seriously offended, Ms Fontaine decided to ignore Elect Club’s demands for her to set up a direct debit. I was planning to get out before I had to pay any more money.’She was offered another introduction, this time to an IT worker called Terry, who was in his 50s and from Pinner.She says: ‘I thought I had better play ball and go along on at least one date, otherwise they would say I hadn’t tried.’They met at Sloane Square, in Chelsea, where Terry emerged from the Underground station wearing an anorak and carrying a rucksack.When I rang the LSE, they said they had never heard of such a course.Pressed on how NLP might make them more expert in matchmaking, Ms Guennifa said: ‘I’m not saying it makes us any better.A Crash Course in Online Dating for the Technically Challenged 5 Age-Defying Dating Tips Children as Gatekeepers?Creating a Great Dating Profile on Senior People What to do When You, Me and the Ex Makes Three?
Online dating brings singles together who may never otherwise meet.‘He said he had had a call from them inviting him to come to some events.He had been a member of a dating agency in Gerrard’s Cross in Buckinghamshire that had shut down and Elect had bought it. When Ms Fontaine emailed to complain, she received an email back from Daniel Andre, the CEO of the company, saying: ‘Each of our members have specific criteria and their requirement doesn’t especially match your profile, I am afraid. Unfortunately, Elect decided she owed them two months’ membership.The company, Elect Club, claimed to have the ‘largest private database of single professionals in London’, including business leaders and entrepreneurs.On its website, it boasted of being ‘the number one dating agency in the UK’ with branches in several major cities.‘Elect Club is an exclusive social network for attractive, dynamic, eligible professionals looking for a serious relationship,’ it said.In further emails, she found out that he had only been divorced for two months.