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"Diane would never say I have lots of men for Kathy or anyone else for that matter," Gross said. "They tell us whether a person is financially responsible," Gross said. "She said, 'Well these are not going to be the prices tomorrow,'" Jorsch recalled.

You have to tell them all of that personal information before they'll tell you how much the membership costs. The company says this is not a high-pressure sales pitch.

"I could have picked somebody off the street better than that," Jorsch said.

Virginia Pickerell wanted a guy who was tall, active and lived near Madison, but says she was matched with guys who were short, overweight or lived halfway across the state.

"It's a huge amount of money," said another, Virginia Pickerell.

"I just paid all this money for this service," Nicole, another angry customer, said.

Even harder when you discover you got a lot less than what you paid for.

"I paid more than anybody I came across," said Kathy Jorsch, an unhappy customer.

Kathy Jorsch says she rarely heard from her 'personal matchmaker' -- a woman she's never even met.

"I don't think that's what they represented to me," Nicole said.

"This is more of a scam than I thought," Kathy Jorsch said.

Sign a contract on-the-spot or the price goes up big time.

It's hard to put a price tag on finding the love of your life.


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